ZDNet Asia spoke to Big Blue and Autodesk as well as Nuance to find out how their decades-old software-Lotus Notes, AutoCAD and Dragon NaturallySpeaking, respectively-have been doing in the changing software landscape and the roadmaps drawn up to keep these offerings relevant in the market.Ĭompetition in the e-mail and collaboration market continues to grow as relative newcomers that include Google, with its Google Apps offering, challenge market incumbents such as IBM and Microsoft, but Blake noted that enterprise users have taken to IBM's direction in embracing social business and collaboration transformation. "We will continue to increase the options for our users to easily access either industry- or locale-specific apps built on AutoCAD, and connect with the huge user community," he stated. Mike Colombo, senior director of marketing for Asia-Pacific at Autodesk, also pointed out the importance of ensuring accessibility across platforms. "Social business and collaboration software offer the world of possibility that occurs when all the energy and opportunities that have been generated around consumer models such as Facebook and Twitter are focused and brought to bear on addressing business challenges," Blake said. As the software industry transitions from boxed products with fixed licenses to mobile apps with a different pricing and delivery model, vendors such as IBM and Autodesk recognize the need to remake their much-used but older software to stay relevant and drive continued growth.Ĭhristopher Blake, collaboration executive at IBM Asean, noted a shift occurring among enterprises worldwide where social and enterprise collaborative software are becoming vital business tools to enable organizations to transform virtually every part of their business operations.
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